Monastery — Creative Direction

Monastery is a luxury skincare brand founded by Athena Hewett. Ania et Lucie was brought on to help relaunch the brand with a new creative vision that emphasizes its natural approach to skincare. The studio worked closely with photographer Samuel Bradley, who flew to South Africa to capture the raw ingredients in their environment. The visual direction seeks to establish a new approach within the beauty space that captures emotion and highlights the natural beauty of the land. Ania et Lucie also designed an immersive website that features large imagery, a rich color palette and an unconventional approach to ecommerce.