Kindred Black — Brand Identity

Kindred Black is an environmentally focused, natural and mindful brand. The collection encompasses skincare, cosmetics, botanical perfumes as well as unexpected treasures for the home. Our approach intertwines a classic script logotype with punches of modern typography. The overall identity is a nod to the old apothecary world with branded marks that could feel as if they were stamped on the back of a silver charm. The essence of the brand is encapsulated in a new signature 'Love for our Mother', echoing their mission that extends beyond the skin and into the different domains of life—simultaneously anointing the body, adorning the home, and honoring the planet.