Art direction and design of Spring 18 lookbook, for New York-based knitwear brand, Ply–Knits. The creative is a nod to ‘la nouvelle vague’ and establishes the woman as the main focus rather than more traditionally, the garments.

The imagery draws the portrait of a sophisticated woman full of wit and class.

Art Direction, Production, Styling

Photography: Sasha Lytvyn
Model: Helga Hitko
Hair: Ledora Francis
Makeup: Akiko Owada

Re-design of Ply-Knits logo and ss18 lookbook design

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