Moon Choi










Creative direction for emerging fashion designer, Moon Choi. The project spreads across identity, print, art direction and ecommerce design.

Without being too overt, the visual language is a subtle reference to her name as well as a starting point for the palette, lighting and overall mood of the brand.



Services:
Art Direction, Production, Styling, BRanding, Print Collateral, Website Design







Art direction, styling and production of Spring Summer 18 lookbook.



Photography: Joss McKinley
Models: Olivia Jansing and Eli Epperson
Set Design: Grace Hartnett
Objects: Katie Bell
Jewelry: Sara Robertsson
Hair: Ledora Francis
Makeup: Akiko Owada








The ecommerce experience is reduced with simple typography and layout, giving prominence to the imagery.



Development: Praesens

View Website




















Art direction and production of Fall Winter 17 lookbook.



Photography: Stevie + Mada
Model: Jennae Quisenberry
Styling: Marcela Jacobina
Hair: Kiri Yoshiki
Makeup: Mark de los Reyes









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