Moon Choi

Creative direction for emerging fashion designer, Moon Choi. The project spreads across identity, print, art direction and ecommerce design.

Without being too overt, the visual language is a subtle reference to her name as well as a starting point for the palette, lighting and overall mood of the brand.

Art Direction, Production, Styling, BRanding, Print Collateral, Website Design

Art direction, styling and production of Spring Summer 18 lookbook.

Photography: Joss McKinley
Models: Olivia Jansing and Eli Epperson
Set Design: Grace Hartnett
Objects: Katie Bell
Jewelry: Sara Robertsson
Hair: Ledora Francis
Makeup: Akiko Owada

The ecommerce experience is reduced with simple typography and layout, giving prominence to the imagery.

Development: Praesens
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Art direction and production of Fall Winter 17 lookbook.

Photography: Stevie + Mada
Model: Jennae Quisenberry
Styling: Marcela Jacobina
Hair: Kiri Yoshiki
Makeup: Mark de los Reyes

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